Editing Cognitive Dissonance Theory (section)

== '''Challenges''' ==
However, there have been many alternative theoretical attempts to advance the cognitive dissonance theory over the years (Harmon-Jones & Mills, 2019). For example, Bem <ref>Bem, D. J. (1967). Self-perception: An alternative interpretation of cognitive dissonance phenomena. Psychological Review, 74(3), 183–200. <nowiki>https://doi.org/10.1037/h0024835</nowiki></ref> argues that the motive to change behaviours or beliefs is attributed to reducing the negative feelings brought by the dissonance rather than an active way of seeking change. He proposed self-perception theory in response to his inquiry. However, while he argues whether people are the true controlling entities of our behaviors, many other researchers have proved that dissonance is associated with psychological discomfort. The cognitive or behavioral changes that occur are motivated by that discomfort, which self-perception cannot count for all changes produced by the dissonance effects <ref>Harmon-Jones, E., & Mills, J. (2019). An introduction to cognitive dissonance theory and an overview of current perspectives on the theory. In E. Harmon-Jones (Ed.), Cognitive dissonance: Reexamining a pivotal theory in psychology (pp. 3–24). American Psychological Association. <nowiki>https://doi.org/10.1037/0000135-001</nowiki></ref>(Harmon-Jones & Mills, 2019).