Editing Cognitive dissonance theory (section)

==='''Decision Making'''=== 
Decision Making is decision-making as a general rule creates dissonance. It was Brehm<ref name="Brehm">Brehm, J. W. (1956). Postdecision changes in the desirability of alternatives. The Journal of Abnormal and Social Psychology, 52(3), 384.
</ref> who first studied how dissonance affects decision-making. The study participants were promised a product in return for their participation as part of a compensation package funded by several manufacturers. In the second step, the women rated eight household products ranging in price from $15 to $30 according to their desirability. The products included automatic coffee makers, electric sandwich grills, automatic toasters, and portable radios. One of the products was given to participants in the control group. Participants didn't need to reduce dissonance since they didn't make a decision. On an 8-point scale, low-dissonance group members chose between a desirable product, and one rated 3 points lower. Those who participated in the high-dissonance test had to choose between a highly desirable and a less desirable product. The products were rated again once individuals read the reports about them. Participants in the high-dissonance condition increased the attractiveness of the chosen alternative more than those in the other two conditions and decreased the attractiveness of the alternative they didn't choose. Therefore, cognitive dissonance also happens when there is decision-making.