Voice Principle

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Overview

'Anyone, Anyone' Ferris Bueller's Day Off.Direct YouTube link

“People learn better when narration is spoken in a human voice rather than in a machine voice.(Mayer, 2014)”

Similar to the Personalization Principle that a speaker with a conversational style will have more impact on learning than a formal style presentation, the Voice Principle states that learners learn more deeply when being spoken to in a friendly natural human voice than a synthetic computer-generated voices voice. A machine(synthetic computer-generated) voice also means not speaking as if you are a machine, just like how the teacher does in the movie “Ferris Bueller’s Day Off” which made the lesson boring and tedious and lead to a negative effect on the learning. ‘A friendly human voice’ is emotional, it conveys that someone is speaking directly to you and give you a sense of belonging and social presence.

*The Voice Principle is one of the multimedia principles that assist designers in the planning of instructional multimedia materials to actively engage learners in learning. It is suggested to foster generative processing in the cognitive theory of multimedia learning(CTML).

Reference

“Anyone, anyone” teacher from Ferris Bueller’s Day Off. (2011, December 29). Retrieved November 18, 2019, from https://www.youtube.com/watch?v=uhiCFdWeQfA.

Mayer, R. (2014). The Cambridge Handbook of Multimedia Learning, Second Edition. New York City: Cambridge University Press.