Multimedia Principle
Overview
The Multimedia Principle is one of Mayer's 12 multimedia learning principles that foster generative processing in the cognitive theory of learning. The Multimedia Principle states that 'learners generally benefit from the inclusion of words with graphics rather than the use of either words or graphics alone(Mayer, n.d.).' By words, we mean printed text (words displayed on the screen that people read) or spoken text (words presented as speech that people listen to through earphones or speakers). By graphics, we mean static illustrations such as drawings, charts, graphs, maps, or photos, and dynamic graphics such as animation or video. We use the term multimedia representation to refer to any presentation that contains both words and graphics. The implication of the principle through graphic inclusion should be considered carefully with the content and audience.
