Voice Principle

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Overview

'Anyone, Anyone' Ferris Bueller's Day Off.Direct YouTube link

“People learn better when narration is spoken in a human voice rather than in a machine voice.(Mayer, n.d.)”

Similar to the Personalization Principle that a speaker with a conversational style will have more impact on learning than a formal style presentation, the Voice Principle states that learners learn more deeply when being spoken to in a friendly human voice than a machine voice. A machine voice also means not speaking as if you are a machine, just like how the teacher does in the movie “Ferris Bueller’s Day Off” which made the lesson boring and tedious and lead to a negative effect on the learning. ‘A friendly human voice’ is emotional, it conveys that someone is speaking directly to you and give you a sense of belonging and social presence.


Reference

“Anyone, anyone” teacher from Ferris Bueller’s Day Off. (2011, December 29). Retrieved November 18, 2019, from https://www.youtube.com/watch?v=uhiCFdWeQfA.

Mayer, R. (2014). The Cambridge Handbook of Multimedia Learning, Second Edition. New York City: Cambridge University Press.