Spatial Contiguity Principle

Overview

'Anyone, Anyone' Ferris Bueller's Day Off.Direct YouTube link

Similar to the Personalization Principle that a speaker with a conversational style will have more impact on learning than a formal style presentation, the Voice Principle states that learners learn more deeply when being spoken to in a friendly human voice than a machine voice. A machine voice also means not speaking as if you are a machine, just like how the teacher does in the movie “Ferris Bueller’s Day Off” which made the lesson boring and tedious and lead to a negative affect on the learning. ‘A friendly human voice’ is emotional, it conveys that someone is speaking directly to you and give you a sense of belonging and social presence.