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• 15:31, 17 November 2022 Jenny talk contribs created page Cognitive Dissonance Theory (Created page with "=='''Overview'''== “<i>Cognitive dissonance theory proposes that people want consistency between what they believe and what they do, and if these two are not consistent with each, people feel an unsettled feeling of tension (Festinger, 1957).</i>” A simple metaphor to understand the concept is harmony in music. Whenever the notes being played do not resolve, in other words, when they do not follow the rules of harmony, the annoying sound that comes out of the instrum...")